Samsung, which is invisible in the Chinese market, is still an enduring “evergreen tree” in the industry.
June 05, 2025 20:44 Shanghai
NoahWise Insight
Cross-Border Insights Global Overview|Digital ProductsCategory
Source: NoahWise Insight-Cross-Border Insights Global Overview-Digital Products CategorySales Revenue in April 2025
2025 Jun.
Invisible in the Chinese marketSamsungStill
An industry that lasts"Evergreen"
The Samsung brand has gradually gained popularity in the domestic market due to other reasons such as the bomb scandal and the rise of domestic brands.
Stealth
, various mobile phone sales volume rankings are lagging behind Apple and Huawei, but they are still the best in the global digital market.
Veteran brand
, the reason is Samsung’s complete industrial chain and strong sales system, as well as its
Accurate demand insights in each region.
01
Performance first
People in the United States trust the Samsung brand
Data shows that Amazon’s top 50 electronic products brands in the United States are among the top 50.
Samsung
Still at the top of the list, the most popular products are
harddisk.
Source: NoahWise Insight-Cross-Border Insights
"High performance, reliable and durable"
It is an important criterion for judging consumer electronics in the United States market, especially in
Individual users and enterprise users have more stringent requirements for storage devices.
. It is against this background that Samsung hard drives (SSD/HDD) have quickly gained favor among individual consumers and corporate users in the United States.
United StatesConsumers' performance requirements for storage devices are not only expressed in terms of capacity, but also in terms of
Reading and writing speed and operational fluency
. Samsung's multiple series
SSD products
, which combines excellent continuous reading and writing speed measurement with low latency response. Satisfy on the one hand
Gamers’ pursuit of ultimate loading speed
, on the other hand, it can also be
Provide a smooth experience for professional users who require high-intensity reading and writing such as video production, software development, and data analysis.
This "performance first" characteristic is highly consistent with the "efficiency first" concept of the United States market.
Storage devices usually have to withstand long-term high-load operations in enterprise application scenarios, such as server clusters, data centers, high-performance computing (HPC), etc. Samsung hard drives are
Fatigue resistance, failure rate testing, heat control
Excellent performance in many aspects, including significantly reducing cost losses caused by hardware failures during enterprise operations. Local technology companies, university laboratories and even government agencies in the United States often attach great importance to storage device warranty, maintenance costs, and long-term and stable support services.
"Durable and stable" "Comprehensive support"
It has established a high-quality reputation for Samsung in the enterprise market.
It is worth mentioning that some
Professional evaluation institutions and well-known digital evaluation bloggers and game anchors also frequently recommend the high-speed reading and writing and durability of Samsung hard drives.
, allowing this product to gain more access channels and potential consumers in the United States market.
02
TV is still standard
Russians favor Samsung TVs
Data shows that Samsung is
RussiaOzon Platform
The top rankings in the Top list are all
High-end TV.
Source: NoahWise Insight-Cross-Border Insights
Samsung has been deeply involved in the Russian market for many years, and has accumulated a broad user base and reputation with its mobile phones, home appliances and other multiple categories of products. In the minds of consumers, “Samsung” has become
"Reliable, high quality, leading technology"
related images.
Russian consumers generally pay attention to
Durability and after-sales service
, Samsung has established comprehensive repair outlets and official customer service channels in Russia, further enhancing the brand’s credibility and recognition in the local area.
In the high-end TV market, Russian consumers are interested in
The demand for higher resolution and better audio-visual experience is increasing year by year.
, especially as more and more people begin to pursue cutting-edge display technologies such as 4K, 8K resolution and OLED/QLED. Samsung has always been a leader in the field of display technology, and its QLED series products are
Color reproduction, brightness
as well as
HDR performance
are relatively prominent. For consumers who want to upgrade their TV experience, the technical advantages, UI design and quality of Samsung TVs are highly attractive.
Russia has a vast territory, and consumers’ preferences for TV size and functions vary greatly: some prefer large-screen living room entertainment, while others focus on cost-effectiveness or multi-functional all-in-one TVs. Samsung
Targeting different consumption levels and scenarios
launched
Full product portfolio
, covering all price ranges from entry-level to high-end flagships. Especially in the mid-to-high-end market segment, Samsung’s QLED, The Frame and other series focus on appearance design and interactive functions, catering to the needs of Russia’s urban middle class.
"Family Entertainment Center"
positioning needs, further increasing market share.
As a well-known local e-commerce platform in Russia,
Ozon
Increase the focus on electronic products during 2020-2023
Special promotion and traffic support
, including brand flagship stores, full discount activities and payment discounts.
exist
The international environment after the Russia-Ukraine conflict
As a result, some home appliances and electronics brands from Europe and the United States have suspended or stopped sales and operations in the Russian market. This has, to a certain extent, allowed Samsung, which has a global supply chain and deep channel experience in Russia, to seize the market share gap. For consumers,
Reliable product supply and service guarantee
Make Samsung more secure and attractive.
03
“Flagship gene + mid-range positioning”
Smartphone sales formula in Southeast Asia
Different from the popular impression that the Samsung brand only deals in the high-end market, the Samsung brand
Southeast Asia
Launched a variety of
Low-end and mid-range cost-effective
of
Smartphone.
Source: NoahWise Insight-Cross-Border Insights
Southeast Asia covers a population of more than 600 million, and a large proportion of consumers are interested in smartphones.
“Value for money”
factors are more sensitive. Samsung has actively launched a number of mid- to low-end series models in the region, such as
Galaxy A series, M series
etc. For example, the average monthly income of local people in Indonesia is
2500 yuan
Around RMB. Successfully caught
Limited budget but certain awareness of quality and brand
A huge audience group, they are more willing to choose
Cheap models from traditional and reliable old brands.
However, in the Southeast Asian market where competition is becoming increasingly fierce and there are many domestic and foreign mobile phone brands, it is not easy for Samsung to win a considerable market share.
Needs first
Users’ demand for mobile phones in the Southeast Asian market is often concentrated in
“Battery life, big screen, multiple cameras, relatively affordable price”
wait. After conducting research, Samsung specifically optimized the battery life management, system fluency and imaging functions of the mobile phone based on local social media and entertainment usage habits.
cost-effective strategy
In terms of core configuration, Samsung still equips its mid-range models with relatively excellent screens and processors. At the same time, it uses large-scale procurement and self-developed components (such as Exynos chips, Super AMOLED screens, etc.) to effectively reduce costs. It combines superior technology with relatively reasonable prices, allowing consumers to enjoy a better user experience with a mid-range budget. This kind of
“Flagship gene + mid-range positioning”
model, which satisfies the needs of most Southeast Asian consumers.
Brand value and product performance
double expectations.
Grasp the channels
Samsung has established distribution and after-sales networks that have been cultivated for many years in various Southeast Asian countries. Through cooperation with local e-commerce platforms (such as
Lazada、Shopee
) and the establishment of offline channels (such as department stores and operator stores) to provide users with diversified purchasing methods and service support. At the same time, at the marketing level, popular local celebrities or KOLs are invited to endorse, and combined with holiday promotions, social media interaction and other methods, to strengthen Samsung’s influence among young consumer groups.
After-sales service
Compared to some
"price war"
As a Chinese mobile phone manufacturer with the main strategy, Samsung’s long-term brand image in Southeast Asia is more biased towards
Reliable, safe and complete after-sales support
. Most Southeast Asian consumers choose Samsung not only because of the appropriate price, but also because of its quality.
The convenience of offline service centers, hardware quality control, and software upgrades are relatively complete.
In other aspects, these are important "moats" for Samsung to consolidate its share in the local market.
The rise of other forces
Young consumers in Southeast Asia tend to be diversified and may have more personalized demands in terms of functions, appearance, systems, etc. Samsung needs to continue to upgrade in terms of differentiated innovation, system optimization, and the entertainment ecosystem favored by the new generation of users. Chinese brands such as Huawei, Xiaomi, OPPO, and vivo are also rapidly rising locally and continue to put pressure on the mid- to low-end price range. How to win over a new generation of consumers while maintaining both "big brand trust" and "cost-effectiveness" is Samsung's next important challenge in the Southeast Asian market.
New power brands are short-lived
More and more consumers choose “time-honored” brands
Global Presence, more than just a national brand
......
Compared with many new power brands
short-lived
, Samsung has always maintained a keen insight into market demand and
Consumer groups by region
and
cultural differences
Do adequate research and
localization strategy
, whether it is a high-end TV to a mid- to low-end mobile phone, it can be quickly matched
different market levels
consumer demands, and ultimately relied on strong R&D capabilities, flexible market layout thinking, and a solid brand moat to continue to occupy a place in the global market and become an enduring industry.
"Evergreen".
About NWi
Since 2023, NWi (NoahWise Insight) has expanded into overseas data services. We now cover major global e-commerce platforms including Amazon, Lazada, Shopee, and TikTok, tracking full-category market sales performance across nearly 30 country sites in Europe, the Americas, and Southeast Asia. We help brands deeply understand domestic and overseas market differences, identify growth opportunities in each market, and plan global expansion.
Global PresenceReplicate proven local experience overseas
Trade Time for Market Space
Global Expansion Solutions
