Regarding outdoor sports—United States people never stop at it.
June 28, 2025 09:28 United States
NoahWise Insight
Cross-Border Insights Global Overview|Outdoor SportsCategory
Source: NoahWise Insight-Cross-Border Insights Global Overview-Outdoor Sports CategorySales Revenue in May 2025
2025 Jun.
about
outdoor sports
People in the United States never skimp on the basics
United States people's love for outdoor sports
It’s not just a taste of things
It’s not just a taste of things
New needs urgently need to be discovered
, they are voting with their wallets
More efficient, professional and advanced
fitness methods.
01
Going up the mountain and into the water
United States people's sports map has no blind spots
In May, the Sports and Outdoor Category on the United States Amazon platform showed a very distinct trend - various sports
Variety of categories
, and sales volume accounts for
relatively balanced. golf
Sales volume accounts for about 19%, ranking first.
Cycling products
Followed closely, accounting for about 17%,
team sports
(such as basketball, football) accounts for about 14%,
Recreational sports and game room equipment
Accounting for about 12%,
Water sports (such as snorkeling, surfing)
Accounting for about 11%,
Boating and Sailing Products
It should not be underestimated, accounting for about 10%.
Skateboards and ScootersCategory
There is also a stable performance of 8%.
Source: NoahWise Insight-Cross-Border Insights
Don’t be the only one, but be fully blooming
In the United States, from PE classes in primary schools to gyms
Fitness people of all ages
, you can even sometimes see
Accessible use of fitness equipment for people with disabilities
, as well as the explicit and implicit ridicule of "nerd", these can reflect the deep-rooted love of sports in the United States.
Compared with other countries where certain popular sports dominate, the sports preferences of consumers in the United States are relatively balanced, and the trend of national sports has also generated new needs - family indoor game room equipment, which can meet the interactive needs of multiple generations in one fell swoop.
Since there is no dominant category, every segment is worth exploring.
MINI GOLF
Unlike China,
Golf is not an aristocratic sport in the United States, nor is it a typical "workplace social sport". It is just a mass leisure sport.
, many parent-child campsites or children’s playgrounds are equipped with MINI GOLF, and even children can
"Hole in one".
Source: NoahWise Insight-Cross-Border Insights
Golf sports products are included in the sales volume top list
Many auxiliary instruments and accessories, not mostly golf clubs and balls
, which also means that for Chinese overseas brands:
It’s not necessarily necessary to roll clubs or roll skills. Light accessories make it easier to create fast-selling items.
, products like clubs with high professional requirements and high return rates are not necessarily suitable for small and medium-sized sellers to enter. On the contrary,
Standardized accessoriesCategory
(such as gloves, assistive devices, portable equipment), it is easier to create differentiation.
We launch "practice sets" for home use and light sports scenarios, such as "three-piece indoor golf training set" and "father-son interactive mini golf tool kit", which are packaged and sold in conjunction with content marketing, with high repurchase rates and strong gift attributes.
02
Climbing while working
ADHD leverages new invention of treadmill?
The one that dominates the treadmill list is
3-in-1 under desk treadmill
, first known to the public was the sudden appearance of students in a gym at a university in the United States.
Climbing while typing code
,a lot of
ADHD patients
From my own experience, I think this method can
Concentrate effectively and work and study better.
Source: NoahWise Insight-Cross-Border Insights
ADHD
ADHD
, Chinese name
attention deficit disorder
, is a common neurodevelopmental disorder that is usually detected in childhood but persists into adulthood in many people.
It mainly manifests itself in the following typical characteristics:
•
Attention deficit: difficulty concentrating for long periods of time, easily distracted and forgetful;
•
Hyperactive and impulsive
: Restless, speaking and moving uncontrollably, and acting impulsively;
•
Emotionally unstable
: Irritability, anxiety, and frustration, especially when facing stress or social interaction.
According to the United States Centers for Disease Control and Prevention (CDC), ADHD affects more than 6 million children and tens of millions of adults in the United States. It can cause challenges in education, the workplace, and family life.
However, unlike many stereotypes, ADHD does not equate to "lazy" or "poor discipline" but is a neurological trait. In recent years, the medical and psychological circles in the United States have generally advocated using drugs, cognitive behavioral therapy and daily management tools (such as exercise and environmental optimization) to help ADHD people learn and live better.
More and more studies show that
Moderate-intensity, steady-paced aerobic exercise (such as brisk walking) can significantly improve the attention and emotional control of ADHD patients.
This is why "under-desk treadmills" are used in some homes in the United States:
•
Auxiliary tools for children’s home learning
•
A "background exercise" device for adults with ADHD to focus on when working or reading.
•
A non-drug, low-threshold intervention
It's not just a treadmill, it's a
“Neurologically friendly” environmental design.
Another reason for the popularity of this type of treadmill is the United States
Work-from-home culture has gradually become normalized
, especially among white-collar workers,
“How to stay healthy while working”
demand continues to grow.
03
The years are quiet
People of the United States “move forward with heavy burdens”
In the United States sports and outdoor category, there is a low-key brand that dominates the list:
ZELUS
. This brand does not rely on celebrity endorsements or follow the fashion route, but it has suddenly emerged in the field of functional fitness equipment with high repurchase and high user stickiness.
ZELUS is a company founded in the United States
Functional fitness brand
, focusing on R&D
Training aids
, products with
Practical, stable and cost-effective
famous. It does not have a huge marketing budget, but it quickly became popular in the fitness circle and Amazon through the following methods:
1.
Cut into categories that are not mainstream but have real pain points
(Such as weight vest, handstand auxiliary frame, balance board, etc.)
2. Impress consumers with its strong cost performance and solid workmanship, with the average rating remaining above 4.5 stars for a long time.
3. Achieve word-of-mouth fission through user UGC (using pictures + check-ins), especially in the fitness KOL circle, with natural communication power
Among ZELUS's many products, the category with the most stable sales volume and the most repurchases and photos posted by users is the weight vest.
Source: NoahWise Insight-Cross-Border Insights
weight vest
ZELUS's weight vest can upgrade daily aerobic exercise (such as running, hiking, push-ups) to
"Weight training"
, to achieve the goals of higher fat burning, stronger muscle stimulation, and faster breakthrough of the plateau period. This "increasing difficulty" mentality is exactly what many intermediate and advanced fitness enthusiasts really want.
In the United States, many people are short of time and unable to carry out systematic fitness classes, and weight vests can make short-term training more efficient. ZELUS vest products are designed with ergonomics, adjustable weight, breathable and wear-resistant materials to meet the dual needs of home fitness and outdoor use.
Compared with flashy running shoes or trendy clothes, United States consumers pay more attention to functional sports equipment
Practicality + comfort + training feedback
, which makes products like ZELUS that “don’t look cool but are easy to use” stand out.
Sports and outdoor categories in the United States consumer market
Good in the long run
, the real hits don’t necessarily come from the “latest and trendiest” tracks, but are often hidden in
“The deepest and most stable”
in the needs. They don't necessarily need fancier gear, but they're willing to pay for one
"Sports + Life"
A better solution to pay the bill. Follow trends rather than following fads;
understand the scene
, rather than the copy function.
About NWi
Since 2023, NWi (NoahWise Insight) has expanded into overseas data services. We now cover major global e-commerce platforms including Amazon, Lazada, Shopee, and TikTok, tracking full-category market sales performance across nearly 30 country sites in Europe, the Americas, and Southeast Asia. We help brands deeply understand domestic and overseas market differences, identify growth opportunities in each market, and plan global expansion.
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