“ELEGANT” becomes the password for consumption—Nuggets Wal-Mart Exquisite Life Track
June 11, 2025 19:15 United States
NoahWise Insight
Cross-Border Insights Global Overview|Home FurnishingsCategory
Source: NoahWise Insight-Cross-Border Insights Global Overview-Home Furnishings Category Sales Revenue in April 2025
2025 Jun.
“ELEGANT”into consumption password
nuggetsWalmartExquisite life track
The vast "big countryside" makes people in the United States have a deep understanding of
Large comprehensive supermarket
The demand for products is extremely strong. With its efficient operation model and wide variety of high-quality and low-price products, Wal-Mart has grown into
The world's most famous supermarket chain
. Relying on this successful advantage, Wal-Mart has launched
Online shopping platform
, in the field of household products and even
Beyond Amazon
, becoming the preferred online shopping choice for many United States consumers.
01
Environmentalism is on the rise
But like to stock up on disposable tableware?
April data shows that
Walmart Platform
Home Daily NecessitiesCategory
Paper and plastic
The sales volume accounts for the highest proportion, about
35%
, the proportion of cleaning supplies and branded household essentials cannot be underestimated, accounting for
27%
and
13%。
It is worth noting that under the subcategory of paper products and plastics, disposable tableware accounts for approximately
41%。
Source: NoahWise Insight-Cross-Border Insights
Disposable tableware in
Environmental protection topics
Although it has been criticized, there are still things that cannot be ignored
convenience attributes,
In order to achieve both environmental protection and convenience, people in the United States prefer to choose the material of disposable tableware.
Environmentally friendly materials.
The United States is vast and sparsely populated, and it is common to travel across long distances. There is even a saying that "in the large rural areas of the United States, if you don't have a car, you have no legs." People tend to reduce their daily chores and devote more time to work, socializing, family entertainment, etc.
exist
Dinners, picnics, parties, outdoor BBQ
In such scenarios, disposable tableware not only saves the trouble of dishwashing and cleaning, but also avoids the tediousness of carrying and packaging for reuse.
In particular, large-scale family gatherings often include dozens or hundreds of people. The high time and labor costs force consumers to choose disposable products.
Secondly, many retailers in the United States will also
"Boost"
"Sales volume of disposable products. In order to meet consumers' one-stop purchasing needs, retail leaders such as Wal-Mart will sell products in stores or online
Focus on displaying large-package, affordable disposable paper cups, paper plates, plastic tableware and other products
. In the context of bulk purchases, this packaged preferential strategy and diversified choices are more likely to stimulate impulse buying and hoarding psychology, further driving the growth in demand for paper and plastic disposable products.
"Good quality" is greater than "cheap price"
Source: NoahWise Insight-Cross-Border Insights
United States people
Pursue quality of life
It’s a commonplace topic, including key words
“elegant”
Products account for up to 100% of the disposable tableware category
12.5%
, it can also be seen from the price range of disposable tableware that "good quality" is greater than "low price" in the selection of daily necessities. Therefore, for Chinese cross-border merchants, paying attention to the improvement of product quality, paying attention to details and creating a more textured product experience are important directions to maintain advantages in the current United States market competition.
02
Environmentally friendly materials occupy shelves
Leverage consumer enthusiasm
"No such brand found" in the entire network?
In Walmart’s huge retail ecosystem, the brand that occupies the top spot for disposable tableware is almost “unavailable” in conventional search engines and commercial databases——
TRAHOO
After in-depth understanding, we found that its product line has already broken through the category of tableware and developed into an invisible champion that runs through all scenes of life and home furnishings.
Disposable tableware core categories
Basic model: 200-piece pure white tableware set
Upgraded model: 3-layer thickened environmentally friendly paper pulp dinner plate
Scene style: party set including 50 pieces of tableware + napkins + tablecloths
Peripheral extension products:
Cleaning supplies: trash bags, kitchen wipes
Storage tools: sealed jars, folding storage boxes
Holiday decorations: disposable tablecloths, holiday placemats
Source: NoahWise Insight-Cross-Border Insights
The brand's sales volumetop1 is a set of 200 white napkins in the picture, 12" x 17" daily use napkins, featuring:
Soft and absorbent, linen texture
, can be done
dinner napkin
, elegant decorative paper towels for bathrooms, kitchens, wedding parties.
The brand captures the United States middle class
We need both face and dignity, elegance but not too extravagant.
" mentality, using the most traditional way to interpret the successful paradigm of channel brands. This "hidden champion" with no official website, no social media, or even public contact information has proved that today when decentralized marketing is prevalent:
Occupy the shelves
It’s brand building at its best.
Environmentally friendly disposable utensils
SoOPAK, which ranks second in sales volume of disposable utensils, is an innovative company focusing on sustainable packaging solutions, headquartered in California, United States. The brand was founded in 2018, and the core team
Composed of materials scientists and environmental experts
, committed to developing environmentally friendly packaging products that can replace traditional plastics.
The brand’s core technology: adopting
Plant-based ingredients
Such as sugarcane bagasse and bamboo fiber), a bio-based film with waterproof and oil-proof properties has been developed to achieve
6-12 months natural degradation cycle
wait.
For cross-border e-commerce merchants in China, research
Environmentally friendly materials
Perhaps a new channel to occupy the shelves.
03
Hit the hot spots in season
What do people in the United States buy all year round?
Sales volume of seasonal goods surges
It is also an issue that merchants selling daily necessities should pay attention to. In April, Walmart platform
Insect repellents
Sales revenue increased significantly month-on-month: pest control category-ant growth rate was
155%
, pest control category-fly growth rate is
128%
, the growth rate of all pest control is
77%。
Source: NoahWise Insight-Cross-Border Insights
Regional characteristics
Rigid demand
The density of rural housing in the United States is low, with an average of more than 0.5 acres per household, and a vegetation coverage rate of over 60%. Water systems are widely distributed. There are natural water bodies within 500 meters of 87% of rural residences. There are an average of 2.3 barns, tool rooms and other ancillary buildings per household. In April, the average temperature across the United States rises to 15-25°C. After the soil thaws, the frequency of ant colony activity increases, and overwintering mosquitoes enter a concentrated breeding period.
United States
seasonal consumption
law
The demand explosion during the recovery period of all things (March-May)
Soil/Fertilizer, Seeding Tools, Lawn Care, Insect Repellent and Mosquito Spray, Ant Control, Pressure Washer, Storage System, Spring Cleaning Kit (Includes Gloves/Cleaner/Brush)
The golden period of the outdoor economy (June-August)
Refrigeration equipment, portable air conditioners, swimming pool accessories, outdoor entertainment facilities, barbecue equipment, camping equipment, water sports supplies, beach volleyball, car maintenance, coolant
Life scene transition period (September to November)
Preparation for heating: firewood, radiator, etc.
Holiday Decorations: Jack-O-Lantern Sets, Thanksgiving Tableware, Halloween Candy
Educational supplies: laptops, stationery sets
Extreme demand double peak period (December-February)
Festival consumption: Christmas decorations, gift packaging, electronic gift cards, etc.
Cold protection emergency, snow shovel, generator, air humidifier, vitamin D supplement, electric heat
United States consumers’ attitude towards life is capitalized
ELEGANT
, which means huge and unique market opportunities for Chinese cross-border merchants. Merchants should focus on
High quality
Product research and development no longer blindly emphasizes the competitive logic of cost-effectiveness, but focuses on shaping the product’s
Texture, beauty, environmental protection
Advantages of equal dimensions. Through details with a sense of life rituals and a brand concept with a sense of humanistic care, we will take the initiative in the United States market space.
About NWi
Since 2023, NWi (NoahWise Insight) has expanded into overseas data services. We now cover major global e-commerce platforms including Amazon, Lazada, Shopee, and TikTok, tracking full-category market sales performance across nearly 30 country sites in Europe, the Americas, and Southeast Asia. We help brands deeply understand domestic and overseas market differences, identify growth opportunities in each market, and plan global expansion.
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