In the Southeast Asian beauty market, the Shopee platform has always been a popular channel for consumers to purchase beauty products. Data from the Shopee platform in February revealed that eye makeup, foundation makeup and matching cleansers, and lip makeup all became the best-selling products that month. NWi has compiled a list of the top 10 best-selling products on Shopee’s six major sites in Southeast Asia in the latest month to help everyone more accurately understand the current shopping trends and preferences of consumers.

Indonesian consumers show a strong preference for lip makeup when it comes to beauty consumption. February data shows that lip gloss products occupy 6 seats in the top 10 cosmetics list. Among them, lip gloss and matte lipstick with long-lasting moisturizing effect have become popular choices. In addition, cushion powder and makeup remover are also on the list, reflecting that consumers also have high demand for makeup base and supporting cleaning products.

Similar to the Indonesian market, Filipino consumers are extremely enthusiastic about lip makeup. In the Shopee cosmetics list in February, lip makeup products dominated the list, with 8 seats in the TOP10 occupied by lip makeup products. Among them, lipsticks with high color rendering and durability have become consumers’ first choice. This shows that Filipino consumers attach great importance to lip color in their daily makeup.

Thai consumers are particularly fond of eye makeup. February data shows that products such as two-in-one automatic rotating eyebrow pencils, eyeliners and mascara are deeply loved by consumers. In addition, cushion powder and contouring concealer are also on the list, reflecting that consumers also have high demand for base makeup.

Consumers in the Vietnamese market attach great importance to foundation makeup and matching cleaning products. February data shows that makeup remover has become a popular category among consumers. Among them, L'Oréal Paris 3-in-1 Cleansing Water ranks first in sales due to its excellent cleaning effect and mild formula; Garnier Mild Cleansing Water and Bioderma Cleansing Water also rank high based on their respective brand advantages and product features.

Singaporean consumers show a preference for cushion powder when it comes to beauty consumption. In February’s list, the top three best-selling products are all air cushion powders. At the same time, the makeup setting spray as a "base makeup accessory" also performed well, reflecting consumers' high demand for the durability of the overall makeup. JUDYDOLL 3D eyelash curler is the only cosmetic accessory product on the list.

The Malaysian market and the Singapore market show certain similarities in beauty consumption. Consumers prefer foundation makeup products, and cushion powders occupy 4 seats in the top 10 cosmetics list. Among them, SKINTIFIC Velvet Matte Cushion Powder has become the TOP1 best-selling product due to its high-quality texture and excellent makeup effect. In addition, lip makeup products also performed well, with ANAS Velvet Matte Liquid Lipstick and Pinkflash Matte Lipstick ranking high in sales due to their long-lasting color and comfortable texture.

Based on the above rankings of different Shopee sites, we can see that various markets in Southeast Asia present different consumption trends and hot spots. The hot and humid climate in Southeast Asia has created a demand for long-lasting makeup. Long lasting lip gloss Favored by consumers. also, The demand for liquid foundation, cushion powder and accompanying cleansing makeup removers continues to be high.